About Us

The franchising boom in the Philippines occurred only in the early 90’s despite it’s presence in Philippines since 1910 through Singer Sewing Machine. Coinciding with this phenomenon was the birth of Philippines’ first company that ventured into franchise development.

GMB Franchise Developers through the expertise of its founders gained from working in foreign and local franchise companies began its work and advocacy of illustrating to the market the benefits of franchising both from the business owners’ perspective and individuals wanting to become entrepreneurs. GMB Franchise Developers sixteen (16) years ago began an uphill crusade to be the wind behind the multiplication and growth of businesses through the responsible franchising route.

Franchise seminars were conducted in numerous venues throughout the Philippines as well as in the Asian Region and Middle East. GMB generously shared with people their expertise and the good news of franchising. Not long after, this hard work and commitment paid off. Many business owners saw the potentials of franchising and with GMB Franchise Developers embarked on expanding their businesses. Hence, a large number of them are now successful franchisors counting not just a few branches but hundreds of branches to their name and brand. While on one side of the equation are the successful franchisors the other side of the equation are happy and accomplished franchisees that have used the franchising route in accomplishing their dream at becoming entrepreneurs.

GMB Franchise Developers established its brand in the market not through advertisements but through referrals from its clients. Its litmus tests of success are the clients’ expansion and the personal relationship it has with clients. GMB Franchise Developers stands by the basic success principle in franchising, maintaining a personal relationship more than a contractual one. It is also known in the market for its principle of non ownership of other businesses. This is the only way it deems it will be able to maintain objectivity in its franchise development and consultancy services.

  • Pioneer home grown company specializing in franchising
  • 16 years experience in franchise development and management consultancy
  • Assisted over 200 local and foreign companies in franchising and other professional services
  • Conducted a total of 200 seminars in the Philippines, Asian Region and the Middle East.
  • Founding member of Philippine’s first association of Filipino Franchises – Association of Filipino Franchisors Incorporated (AFFI), Chartered Member of the Philippine Franchise Association (PFA).

Our Guiding Principles

Full Commitment to Growth
We explore all avenues even beyond the terms of our contract to push client’s growth and expansion.

Objectivity and Integrity
We are solely franchise developers and consultants. As such we are the neutral and objective party. We do not own any other business.

Personal Relationship
We develop lasting relationship with clients. We relish continually sharing their success and concomitant challenges past and over our professional timeline.

Knowledge and Innovation
We keep up with franchise trends internationally. Our office regularly organizes delegations to international franchise conferences and seminars. Our staff keeps abreast with innovations thru these seminars and franchise reference and materials.

Staunch Advocates of Responsible Franchising
We go thru great lengths in championing responsible franchising. In seminars and conferences, we strongly advocate responsible franchising as the only path to its sustainability.

Measurable Results
Our franchise development services end with the opening of our client’s franchised branches. The result of our work goes beyond the Manuals delivered – its success is attained when franchised branches are opened.